HT Kala Ghoda Arts Festival

The Kala Ghoda Arts Festival is a community celebration of the arts within one of the most beautiful and historic precincts of Mumbai. The Festival has grown exponentially, and is hugely successful, drawing over 500,000 people from all over the city. HTKGAF creates a kaleidoscopic engagement with its readers, festival visitors and online consumers offering them a sublime force to witness the city’s arts & culture. We created a surround sound through Print, Digital, Outdoor, Radio & PR days before the festival was inaugurated. The print campaign each year was well thought as per the theme of the year along with the agency and executed. The campaign creatives were further adapted to digital and outdoor mediums, followed by entire on-ground collaterals done in-house.